Chris Grubbs - Growth Marketing Portfolio

Growth Marketing
That Drives Revenue

I help brands use product growth loops, content marketing, and paid distribution to
grow revenue without wasting budget on tactics that don't last.

🎯
15+
Years Experience
📈
10x
ROAS Achieved
💰
50%+
CAC Reduction
🚀
213%
Engagement Growth

Building Growth Systems That Last

For 15 years, I've worked as both an in-house director and a fractional marketing leader for B2B SaaS, e-commerce, and consumer brands. Launching or a fractional executive found a major flaw in their go-to-market strategy? I bring the long-term view and help build something meaningful.
I bring an owner's mentality to every role. I'm looking for a company where I can apply my experience for the long haul and help build something meaningful.
My specialty: GTM strategy, content marketing, performance campaigns, and sales enablement. I also understand CRO, marketing automation, and data-driven decision-making from building, owning, and optimizing revenue growth.

Proven Results Across Industries

Real campaigns. Real impact on the bottom line.

Somewhere.com

Head of Marketing & Growth

Led end-to-end marketing transformation for a fast-growing e-commerce platform, driving massive improvements in customer acquisition and retention.

Key Results
25%
Of inbound leads from PPC
6x ROI
On paid campaigns
45%
Increase in engagement
50%
Increase in lead generation
What I Did
  • Led complete rebranding initiative, resulting in record-breaking performance
  • Launched and expanded paid media campaigns, generating 25% of all inbound leads
  • Implemented video-first content strategy, boosting customer engagement by 45%
  • Secured key influencer partnerships, driving 50% increase in lead generation
  • Led cross-functional GTM alignment between marketing, sales, and partnerships

KGG Consulting

Marketing Director (CMO Consultant)

Built and scaled GTM strategies for multiple B2B SaaS clients, driving pipeline growth and improving sales-marketing alignment.

Key Results
35%
Increase in website traffic
25%
Growth in organic leads
20%
Increase in sales conversions
50%
Reduction in bounce rate
What I Did
  • Launched content strategy, driving 35% increase in website traffic
  • Led SEO-driven content initiatives, securing top 3 ranking for 10+ primary keywords
  • Developed multi-format content, increasing sales conversions by 20%
  • Optimized lead generation funnels, resulting in 50% reduction in bounce rate
  • Managed 5-person content team to double output while reducing cost-per-piece by 15%
  • Designed integrated GTM programs that boosted pipeline velocity and revenue per lead by 5x

Fractional CMO

Strategic B2B SaaS & E-commerce Advisor

Provided fractional CMO services to startups and growth-stage companies, building marketing foundations and driving measurable growth.

Key Results
10x
ROAS on paid ads
50%+
CAC reduction
213%
Newsletter engagement increase
50%
Boost in click-through rates
What I Did
  • Built and scaled paid media programs (Meta, Google, LinkedIn), achieving up to 10x ROAS
  • Developed lifecycle marketing funnels that reduced CAC and CPL by 50%+
  • Created SEO-driven strategies, pillar content, and lead generation campaigns
  • Increased newsletter engagement by 213% and boosted click-through rates by 50%
  • Founded and exited multiple seven-figure online stores
  • Guided leadership teams on brand strategy, ABM, and marketing automation

Full-Stack Marketing Expertise

From strategy to execution, I bring the complete toolkit to drive growth.

🎯

Core Competencies

GTM Strategy Content Marketing Performance Marketing Sales Enablement
📊

SEO & Analytics

SEMrush Ahrefs Google Analytics Tableau
📈

Growth & CRO

A/B Testing Conversion Optimization Landing Pages Funnel Analysis
👥

Sales & Outreach

Apollo 6sense Zoominfo Clay Instantly

Marketing Platforms

HubSpot Marketo 6sense Meta Ads
🤖

AI & Automation

ChatGPT Gemini Zapier Airtable Gumloop Lindy

What People Say

Hear from the leaders I've worked with.

Ready to Drive Real Growth?

I'm looking for a company where I can apply my 15 years of experience for the long haul. If you're building something meaningful and need a growth leader, let's connect.

Serious inquiries only